Detailed Introduction of Eye Makeup Products
To purchase eye makeup products in the United States, there are several channels available, each offering different price ranges and purchasing methods depending on factors such as formulation, product type, design, and order quantity.
Direct Import (Through Manufacturers in China or Other Countries) Channel:
Directly importing eye makeup products is a common approach for businesses sourcing cosmetics from manufacturers. You can find eye makeup suppliers through B2B platforms like Alibaba, Global Sources, or by attending international beauty and cosmetics trade fairs. Establishing long-term partnerships with overseas manufacturers can help secure better pricing and maintain a stable supply chain.
Price: The cost of eye makeup products varies based on formulation, type, and order volume.
Bulk purchase: $0.50 – $5 per unit for standard mascaras, eyeliners, or eyebrow pencils.
High-end or custom products: Prices may exceed $6 – $25 per unit, especially for premium ingredients, long-lasting formulas, or luxury packaging.
Wholesale Market Channel:
Major U.S. cities like Los Angeles, New York, and Chicago have large wholesale beauty markets offering various eye makeup products, including mascaras, liquid and pencil eyeliners, eyeshadow palettes, eyebrow gels, and primers. These markets provide businesses opportunities to connect with wholesalers, negotiate pricing, and discuss shipping and payment terms.
Price: The price of eye makeup products in the wholesale market typically ranges between $1 – $15 per unit, depending on factors such as:
Product type (mascara, eyeliner, eyeshadow, eyebrow pencil, etc.)
Ingredients & formulation (waterproof, hypoallergenic, natural extracts)
Packaging & branding (custom designs, eco-friendly materials, luxury finishes)
Bulk purchase discounts that can significantly reduce per-unit costs.